Insight without structure doesn't change anything.
ABOUT MAGGY TROUP, PRACTICE ARCHITECT
Practitioners don't burn out because the work is too hard. They burn out because no one taught them to build a container that holds their own life.
From massage therapist who teaches business, to practice architect.
I
Lived Practice
Twenty years on the table. Everything I teach, I built first.
II
Institutional credibility
NCBTMB-approved CE provider. B.S. in Kinesiology. Lead Coordinator for the North Dallas AMTA c
III
A methodology that travels
Forged in massage therapy, used by estheticians, yoga teachers, acupuncturists, and somatic practitioners.
Four things hold the work up.
IV
Embodied alignment
Maggy's words.
This wasn't assembled from someone else's playbook. It was forged on a treatment table, week after week, for twenty years — in the room, with real bodies, real burnout, real businesses that weren't working.
I BUILT THIS WITH MY OWN HANDS
I didn't borrow this methodology from a business coach who'd never held space for a client. I built it out of what actually worked, tested it on my own practice first, and only then started teaching it. That's the difference between a framework and a foundation.
TEACHING & EDUCATION
Maggy Troup, B.S., LMT
Maggy Troup is a licensed massage therapist, educator, and NCBTMB-approved continuing education provider with more than twenty years of clinical experience rooted in orthopedic massage and nervous system regulation. She holds a B.S. in Kinesiology and is licensed in both Texas and Tennessee. Maggy is the founder of Ascend Massage Studio and Ascend Bodywork Institute, where she trains licensed massage therapists and bodyworkers in the business architecture most practitioners were never taught. She serves as Lead Coordinator for the North Dallas AMTA chapter and has spoken at industry events including the AMTA Texas Convention. Maggy also co-founded a topical CBD product company, completed Business of Cannabis training at Oaksterdam University, and is among the first nationally certified Endocannabinoid System (ECS) continuing education instructors for massage therapists.
“When I'm not working, you'll find me in the mountains, practicing yoga, or working out — anything that helps me stay grounded and connected to my own body.”
FROM PRACTITIONERS
“I've been practicing massage for 24 years, and I still gained so much clarity from The Grounded Practice Course. It helped me refine my vision in a way that felt both empowering and practical.”
SARA · THE GROUNDED PRACTICE: FOUNDATION
“I took Maggy's CBD course and loved it! Her expertise in bodywork and the endocannabinoid system shines through in every module, with clear, practical guidance on dosing, product quality, and safe client communication.”
STEPHANIE · CBD INTEGRATED
Speaking & Teaching
FOR EVENT ORGANIZERS & PODCAST HOSTS
SHORT ~35 WORDS
Maggy Troup, LMT, is an NCBTMB-approved CE provider and educator with 20+ years of clinical massage experience. She founded Ascend Bodywork Institute and leads the North Dallas AMTA chapter.
MEDIUM ~75 WORDS
Maggy Troup is a licensed massage therapist and NCBTMB-approved CE provider with 20+ years of clinical experience in orthopedic massage and nervous system regulation. She holds a B.S. in Kinesiology, is licensed in Texas and Tennessee, and leads the North Dallas AMTA chapter as Lead Coordinator. Through Ascend Bodywork Institute, she teaches licensed practitioners the business structure their clinical training never covered — including one of the field's first ECS-focused CE certifications.
LONG ~150 WORDS
Maggy Troup is a licensed massage therapist, educator, and NCBTMB-approved continuing education provider with more than twenty years of clinical experience rooted in orthopedic massage and nervous system regulation. She holds a B.S. in Kinesiology and is licensed in both Texas and Tennessee. Maggy is the founder of Ascend Massage Studio and Ascend Bodywork Institute, where she trains licensed massage therapists and bodyworkers in the business architecture most practitioners were never taught. She serves as Lead Coordinator for the North Dallas AMTA chapter and has spoken at industry events including the AMTA Texas Convention. Maggy also co-founded a topical CBD product company, completed Business of Cannabis training at Oaksterdam University, and is among the first nationally certified Endocannabinoid System (ECS) continuing education instructors for massage therapists.
Start with the Collective
Courses, weekly calls, and practitioners who hold the same standard. $37 a month or $370 a month year.